The Poochandi
“Acchichoo – Poochaandi varum!”
Many of us growing up must’ve heard of the famed poochandi. He is ominous and omnipresent. The poochandi is the South Indian version of the bogeyman
In one of R K Narayan’s stories in the Grandmother’s Tales or Malgudi Days, I forget which one, he writes about this vague poochandi. The poochandi is a ghost or nefarious persona, whose purpose in life seems to vary: Frighten children into swallowing the next morsel of rice, or getting the slightly older ones to come home soon, or the daughter-in-law of the house to light the lamps on time every time.
I remember thinking that the poochandi seemed like a busy, if slightly jobless character.
As we grew older, the poochandi was replaced by ‘They’ as in Society.
What would They say?
🫠 You aren’t making a 5 course meal in between the 3 course meals that are each 4 hours apart? What would They say?
🫠You aren’t wearing a 9 yard saree so you can pour water droplets on a coconut? What would They say?
🫠You aren’t making murukkus as well as halwa for Diwali? What would They say?
They were all-knowing & all-judging.
If you were perfect, They knew all the ways in which you were not.
So imagine finding out that fear of what They would say actually has a word?
Allodoxaphobia & Eunoia
Allodoxaphobia: fear of what other people think of you.
I first read the word in the book, Build the life you want – by Oprah Winfrey, Arthur C Brooks
Allodoxaphobia can work in strange ways – sometimes, it can make us function in ways that enhance our positive qualities. Other times, it can burden us with a mindset that we neither grow out of, nor discard easily.
They and the Poochandi worked full-time to keep you pliant.
In the face of this, what can we do to retain and maintain our eunoia?
Eunoia? You ask. I am glad you asked. You didn’t? Well, here I go anyway.
Eunoia – is a beautiful word that signifies a positive and kind disposition. The kind of personality that develops out of cultivating beautiful thinking or a well-balanced mind.
The ability to choose without spurning, live without hurting (others or ourselves), etc are extraordinarily hard things to do. It is why philosophers set great store by it and acknowledged this to be a great thing.
Sometimes what They say, and what the poochandi threatens aligns with our inner sense of eunoia. But when they don’t align, how do we balance the cultivation of eunoia against what They will say?
Eunoia means doing the hard work of finding our morality, and sticking by it regardless of what They say, even if the Poochandi will find you for it. Eunoia means being personable and helpful without giving yourself over to Them and Their demands.
Sometimes, just sometimes, I’d like to find the poochandi and work with them to change what They say. A Poochandi who will give you a nod or a pat on your back when you clip unkindness in the face. A Poochandi who will not turn a blind eye to cruelty, and arrogance, say?
Here is a two-part question to you?
- What would you like your Poochandi to do?
- How do you cultivate Eunoia?





















