I wonder if you have seen or heard about the Ariel advertisement for detergent in India. The media company did not go for actresses, models, sportsmen and even politicians to star in their advt and went in for the serious effect. Watching a spot of Indian television always seems to remind me of the inordinate amount of time we spend thinking about and caring for our clothes. It tugs at my heart strings a bit to see that I don’t accord more than a second’s thought in selecting detergent. It is mostly void of thought while yanking on the phone and lifting it off the shelves at Costco. If this is the lackadaisal attitude I take towards something that is advertised for 1/3rd of all the slots, I wonder what I would be serious about. Tut Tut.
Still such is life. If I haven’t been too worried about that slight yellow tinge in my creamy whites before, why start now? Yet, I was forced to think about it with a trifle more seriousness when I saw a person I thought was worth emulating go on screen and telling you about how she cares for her whites. The guilt pang is a bit strong as the household has no whites to talk about anymore. All whites in the house are systematically washed with runny colours and their peace is shattered. I see to it. I give it enormous odds of 5 washes, and if by then I haven’t ruined it, I will change my name. I am not nourishncherish anymore! I shall be whitewash.
Given all of this, why do I ramble on about detergent? Well..I confess I felt numb when I saw Kiran Bedi go out on television and tell me how to soak the darn things. If she told me how to react to a poor child unable to fend for himself by the roadside, or even told me about how to rescue a stranded cat from high up a telephone pole, that was different. But, Kiran Bedi telling me how to wash my inner garments seems as un-Director-General-like as it is possible to be in Modern Civilization.
I remember my adrenaline high for several days after reading her biography, “I Dare”. To the feminist teenager, that is the sort of story that fills you with willpower to achieve and dream. I actually attributed my lack of spectacular success to the fact that I did not have to swim across a river everyday to get to School. I remember my friends asking if everything was okay with me, and I said, “Yes…I will!” or some such equally irrelevant answer simply fused with determination.
So, here it is. Just thinking of “I Dare!” has awakened that spirit in me. I will take a couple of whites and try Ariel Oxy on them to see if the Director General is as good as she claims.
7 thoughts on “I Dare!”
Haha – see that’s exactly why they got Kiran Bedi to advertise for Ariel!
Apparently quite a few people in India said they disliked the ads as it was not worthy of Kiran Bedi to be hawking detergent (like super-achieving women don’t do their own laundry?)
But I really did think she could have undertaken a different product 🙂 Somehow, you only see the crisp uniforms – not the effort that goes into keeping them that way!
Not feet of clay, money is Achilles heel !
Kiran bedi was in ICC this weekend! Dang! I should have asked her the question! :–D
Oh was she?! What a coincidence? I have just been meaning to write about this ever since I saw the advertisement. Yes….somebody should have asked her, why Ariel Oxy?!
Kiran bedi needs to make money too. I am guessing (based on her image) she really uses Ariel Oxy and decided to endorse it (as simple as that)
🙂 nice! really uses ariel oxy!